faithlook: LOGOS & TRADE MARKS

FORM Vs. SUBSTANCE

Form and substance, rivals and partners in every visual comunication. You could debate endlessly whether one is more important than the other, but their obvious mutual coexistence and codependency cannot be broken or denied.

They work hand in hand. Without form how are we to know the substance? A written word is made of lines and dots. The meaning is made clear by the shape of the letters.

Even the most profound and keen observations, if not dressed in precise, chosen words, would not accomplish much. In the same manner, words need to have a form that fits the purpose.

An organic, thoroughly thought out project, layed out with expertise, is the key to a visual comunication that hits the bull's-eye.

Why let your ideas be lost by poor design?
Choose to express yourself with efficacy.

giovedì 4 dicembre 2008

LOGOS & TRADE MARKS

Design of a logo and of a trade mark, study of their application on the whole of corporate identity from business cards to letterhaeds and envelopes, newsletters, outdoor signs, invoices, fax forms and e-mail modules.